Maybe You’re
-

Overlooked For A Promotion
…again.
-

Contemplating a Major Career Change
…but don’t know where to start.
-

Stuck in a Role
…that drains you instead of energizes you.
-

Ready for More
…but unclear on what “more” actually looks like.
You've done everything right. So why does it still feel like something's missing?
You’re Not Here To Settle
You already know you want more. What you need is clarity on what that looks like - and a strategy to make it happen.
You already have the ability. What you need is someone who understands the system well enough to help you work it.
Hi, I'm Ali, And I've Been Where You Are
Seven years into my HR career, I hit a wall. Despite loving my field, I felt stuck, anxious, and joyless. I realised something fundamental was missing: purpose.
So I did something about it. I developed a strategy to discover my professional purpose, defined what success truly meant to me, and made it happen.
That transformation changed everything and ignited my mission to help women like you do the same.
I've designed competency frameworks, career pathways, and performance management systems. I don't just understand career development…I'm completely fluent in it.
I’ve spent 20 years inside corporate HR building the systems that decide who gets promoted and who gets overlooked. I know exactly how they work — and I know how it feels when they're working against you
I still work inside organisations today as a talent development consultant — which means when I'm coaching you, I'm not working from how the corporate world used to work. I'm working from how it works right now.
But here's what matters most: I've lived the frustration you're feeling, and I found my way through.
My Credentials
Co-Active Coaching trained career and professional development coach
Chartered member of CIPD (Chartered Institute of Personnel and Development)
20 years in corporate HR, learning & development, and talent management
Global experience across industries, company sizes, and talent levels from interns to C-suite
How Career Coaching Works
Unpacking the Present
Where are you now? What's working? What's not? We'll gain clarity on your current situation and values.
Identifying What You Want
Define what success actually looks like for you - not someone else's version of it.
Creating A Plan
Build a concrete action plan with clear milestones, specific to your situation, your goals, and your timeline.
Achieving and Staying Focused
I'll keep you accountable every step of the way. This is where having someone genuinely in your corner makes all the difference.
Choose Your Starting Point
Free Career Coaching Consult
€0
A relaxed 20-minute conversation to explore whether career coaching is right for you and whether we're the right fit.
No pressure, no obligation.
Power Session
€150
90-minute 1:1 coaching session via Zoom.
Bring your most pressing career challenge — we'll diagnose what's really going on and leave you with a clear, actionable way forward.
Ideal if you want to experience coaching before committing to a package.
Ongoing Support
From €300/month
Consistent coaching support tailored entirely to where you are and what you need.
Because lasting progress requires consistency, not a single conversation.
Pricing is based on the level of support that's right for you.
Not Sure Where to Start?
The next step is a free 20-minute conversation — no pitch, no pressure, just an honest discussion about where you are and whether coaching is the right move for you.